Why Texas Families Are Choosing Experiences Over Gifts at Christmas
In recent years, many Texas families have started shifting their focus from material gifts to shared experiences, and Christmas is no exception. Instead of adding more boxes under the tree, families are choosing to invest in something that lasts longer: time together.
The Shift Toward Meaningful Traditions
Ask anyone about their favorite Christmas memory, and chances are it is not a toy. It is the year it snowed, the night the whole family piled into the car to see the lights, or the moment a little one finally worked up the courage to sit on Santa’s lap. Experiences give families something to look forward to, something to do together, and something to talk about for years.
Creating Memories Kids Remember
At Old West Christmas Light Fest, those moments happen all night long: kids catching snowflakes in the town square, writing letters to Santa, riding the new Barrel Train, dancing to live music and running through tunnels of light. Parents get to slow down and soak it in, and the photos with Santa are always free.
Experiences That Grow with Your Family
The best part about an experience is that it grows with your family. Toddlers who ride the Barrel Train become big kids who take on Laser Tag in the Lights, and then teens who bring their friends. Many of our guests return every December because the festival has become part of their family’s Christmas story.
Give the Gift of a Night Out
Looking for a gift for the grandparents, a family you love, or your favorite little elf? Tickets make a wonderful present. Pick a night, tuck the tickets in a card or stocking, and give a memory instead of more stuff. General Admission (ages 6 and up) is $25 (plus fees), kids 5 and under are free, and our Family 5-Pack makes it easy to bring the whole crew. For the Christmas-lover who would come back every night if they could, the NEW 2026 Season Pass ($37.50) is good for every night of the season.
We are open 5:00–10:00 PM on 15 nights: November 27, 28 and 29; December 4, 5 and 6; December 11, 12 and 13; and every night from December 18 through December 23, 2026.